Web Advertising

More and more people are these days finding themselves in that situation where they need some web advertising and more often than not they usually require it pronto. Little wonder that many mistakes are made in this kind of hurried situation and folks do not take the time to learn what it takes to advertise successfully on the web.

To start with it is important to realize that the rules for advertising on the web are very different from what you may be familiar with I the offline world, in magazines and newspapers.

Probably the biggest difference is that full color nice looking advertisements do not work as well online. Another name for these sort of ads is banner ads. Banner ads have been responsible for the death of countless online businesses already and yet folks still insist on them.

It is important to understand why banner advertising does not work on the web.

Nice glossy display advertisements are effective in newspapers and magazines, because the nature of the medium accommodates them comfortably. Even on TV we tend to have our own favorite TV ads that we do not mind seeing again and again. The big difference online is that advertisements are a rude interruption to what we are doing. And mostly they are rightly labeled "spam".

If you want your web advertising to be successful then you should start off by avoiding banner advertisements. Throw your idea of transferring that nice successful glossy advertisement online, out of the window. If you do that I will then show you how even free web advertising can be highly effective.